Key takeaways
The story
It happened like a real-life fairy tale. One minute it’s July 2018 and bride Brea Fullerton is wondering how to get a dirty engagement ring to sparkle for her wedding photos, the next it’s November 2021 and Brea’s jewelry-cleaning business, Shinery, is invited to be featured as a Cyber Monday gift on Good Morning America’s Deals and Steals.
Of course, Brea accepts the awesome opportunity. Now all that stands between startup-land and national stardom is a stipulation in the contract requiring Shinery to fulfill approximately 3,000 orders in three days.
Enter: Saltbox. Well, specifically enter Saltbox Operation Support (SOS), an elastic workforce capable of just about anything. As a Saltbox member, Brea has access to this on-demand team in addition to her Saltbox warehouse suite and logistics resources to make the GMA event happen. Saltbox makes the hardest parts of running an ecommerce business simple, and Shinery’s appearance on “Good Morning America” is proof of that concept in brilliantly executed action.
“By not having to oversee or assist a team for operations support, I was able to manage the business side of the opportunity, watch our GMA segment, and trust that the fulfillment was in great hands.” - Brea Fullerton, Founder & CEO, Shinery
The results
- A big nod to its products’ popularity, Shinery sold out 2 of 3 SKUs before the GMA Deals & Steals segment even aired.
- The Saltbox team built 2,000 boxes to prepare for the Shinery GMA event.
- In total, 2,637 orders were processed and shipped, including 5,431 single items picked and packed.
- There were 58 different order combinations, and 10 pallets of orders originating from all 50 states were filled for USPS.
Read the full story on Brea's project with Saltbox here.
About Saltbox
Saltbox offers a cozy and practical spot for small to medium-sized ecommerce businesses looking for a mix of warehouse and co-working space. Think of our spaces as a blend of a functional warehouse and a trendy co-working area, complete with all the essentials like conference rooms, comfy lounges, and content studios—perfect for both storing goods and getting work done.
We take the hassle out of logistics with accessible loading docks and our helpful staff who can manage your shipments and inventory for you. Plus, our flexible logistics services are designed to adapt to your business needs, whether you need help by the hour or prefer a dedicated team to handle your orders. Through our Parsel app, you gain access to discounted shipping rates, efficient pick-and-pack workflows, and carrier options typically reserved for large brands. Saltbox is here to make your business operations smoother and help you focus on growth.
Book a tour at one of our 12 locations across nine major cities in the U.S., including Atlanta, Dallas, Los Angeles, Miami, and Seattle.
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