It’s no secret women are making great strides in the business world, despite the challenges and hurdles faced throughout the COVID-19 pandemic. With the current digital landscape offering an abundance of opportunity for individuals looking to bring their entrepreneurship to an ecommerce setting, women across the country are taking on the business world with optimism and passion. Leading and succeeding through new ecommerce practices, this vast sisterhood of women business owners are bringing massive change to what was once a male-dominated community.
Our previous post brought you all things female entrepreneurship, covering everything from statistics regarding women-owned businesses to the ecommerce economy. In this post, we’re bringing you how women succeed in ecommerce and ways 3PL services can benefit your business as you grow!
Let’s run the numbers.
Women entrepreneurs are jumping into creating and expanding their own businesses with the developing digital landscape. Taking on what was once a male-dominated field of business owners, women have now expanded their businesses through ecommerce, working to leave a social footprint while bringing their businesses to clients around the world. So what makes female entrepreneurs so successful in ecommerce? Consider the facts.
With great advantages come great opportunities! Whether working from home or out of a warehouse space, women in ecommerce have found the benefits of a flexible schedule critical to running a successful business as well. Work-life balance has never been easier! As the industry becomes more accessible, the opportunities become endless for women looking to expand their business into new spheres.
Having the drive to create your vision, find your niche, and follow your dreams often dictates the long-term success of your business. But it’s not always as easy as simply taking that jump. At Saltbox, we strive to make the hardest parts of running an ecommerce business easy, and we’re honored to help drive accessibility for previously underserved populations. The majority of Saltbox Members are women-owned or led businesses, after all! Here are a few of their powerful stories.
Meet Saltbox Dallas member, Jenny Nuccio, owner of Imani Collective. After traveling to a small village in Kenya looking to help fund education projects for kids, Jenny noticed many families lived off of a single income and most mothers did not have job opportunities. During her visit, Jenny and sixteen women from the village joined in a mutual partnership to create Imani Collective, a leading ethical impact brand specializing in lifestyle goods.
When asked how she drives innovation in her business, Jenny explained, “Innovate is our 2022 word of the year. We love to be creative, create trends and be the forerunners in anything ethical and sustainable. Everyone in our company has a voice and we love to collectively create and make a beautiful impact, together. We say we are not just better together - we are our best.”
Diversity - from gender to culture, age and race - has been shown to foster creativity and innovation in business settings. In a workforce that is slowly being dominated by women, the opportunities are becoming endless as these innovators and rule-breakers take on new challenges in the ecommerce industry.
But what happens when your company begins growing at an overwhelming rate? As any business owner will tell you, when the orders start coming in, they almost never stop. Fulfillment is a massive challenge many businesses struggle with.
Saltbox Atlanta member Chatonia Underwood knows a thing or two about the hurdles of fulfillment when expanding your business. Founder of Box of Shadows, a spiritually eclectic subscription box service based out of Atlanta, Underwood explains, “I couldn’t enjoy my living space anymore because as soon as we finished fulfilling, the boxes came rolling back in and I had to tear my apartment up again.”
Many small businesses take the opportunity to expand through 3PL services when personal fulfillment gets too taxing. Take it from Chatonia, who explains how difficult fulfillment became in her own home. “That was one of the biggest struggles; having a work-life balance when you are doing fulfillment from home,” she says. “Working from home is cool, but fulfillment - it’s a whole other ball game! One thing I love about Saltbox is it is perfectly suited for transient energy - the perfect in and out.”
By making logistics infrastructure accessible and approachable for all, Saltbox is working hard to power the next generation of female entrepreneurs. We serve a diverse member base, 60% of whom are female-owned and led businesses across a wide range of industries, including the businesses mentioned above.
Saltbox makes the hardest parts of running an ecommerce business simple. With our network of flexible warehouses, micro-fulfillment centers, on-demand labor and other logistics services across the country, we are powering the ecommerce economy and the next generation of female entrepreneurs by offering solutions for some of the most critical challenges business owners face when starting, growing, and scaling their businesses. We love your logistics, and serving the human behind every package. Are you looking for a partner to help you grow your business? We’re here to help - get in touch today so we can get started together!