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Rethinking Proximity: The Merchant-Centric Approach to Fulfillment

November 14, 2023
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Innovation

We often hear the term 'proximity' in the logistics and fulfillment industry. Most third-party logistics providers (3PLs) interpret it as bringing inventory closer to the end consumer. However, at Saltbox, we look at it differently. Our interpretation of 'proximity' centers on you—the merchant. 

Why A Merchant-Centric Approach?

When you're running a small to medium-sized business (SMB), it's not just about shipping goods swiftly; it's also about how swiftly and efficiently you can manage your operations. Traditional large fulfillment centers may offer economies of scale, but they often lack the accessibility and approachability that SMBs need.

At Saltbox, we operate a network of micro fulfillment centers (MFCs). These are strategically located nationwide to be more accessible to our merchants, making 3PL services approachable and convenient. We aim to build a stronger relationship with merchants by understanding their unique needs and workflows.

The Dual Benefit 

What's truly remarkable is that our merchant-centric approach also serves the end consumer well. By setting up our MFCs in urban and suburban cores—closer to where merchants operate—we also end up being closer to where most consumers reside. It's a win-win situation. While our strategy starts with merchant focus, it leads us naturally to an efficient last-mile delivery system, reducing overall shipping costs.

Network Effect and Scaling

As we continue to grow our network of MFCs, our approach generates a 'network effect'. The more we cater to merchants, the more naturally we cater to end consumers. This duality allows us to build an expansive and robust logistics network, further enhancing our value for both merchants and consumers.

The Future is Merchant-Centric

Our merchant-centric model is not just a business strategy; it's a philosophy. It sets the foundation for a more equitable and efficient logistics landscape where the needs of the merchant are not sidelined but are at the forefront, informing every decision we make. And as we scale, this philosophy ensures that we are not only a logistics solutions provider but also a partner in your business's growth. Our expanding network inherently speeds up last-mile delivery and presents a cost-saving opportunity that we pass on to you, our valued merchant.

Saltbox is changing the game when it comes to logistics - we're shaking things up in the industry by focusing on our Members. As we bring our innovative solutions to the table, we're excited to see how we can revolutionize the way things are done. We're starting with you, the merchant, and the rest naturally follows, creating a more efficient, cost-effective, and comprehensive logistics solution.

About Saltbox:

At Saltbox, we want to grow your small business with you. Whether your business is just getting started or growth is picking up, Saltbox solves the toughest parts with comprehensive logistics support in a community-focused workspace with microfulfillment centers. Saltbox benefits your growing business by focusing on those personal business needs that other ecommerce logistics services overlook. Get started with Saltbox and let’s grow your business together.

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